Mobile Advertising Advances + Problems to be Solved By Dan Lewis (@dantheitman)

Properly monetizing mobile advertising is indeed the holy grail of the current shift to the consumption of content via smartphones and tablets. Whereas in the past (and even to this day), advertisers will localize content based on IP address, browser language settings and other readily available information; this information is but scratching the surface of the potential for mobile advertising.

Studies like those from BI Intelligence show that users are over 40% more likely to click through a mobile banner ad when they are 2 miles or less from the business that is being advertised. Early entrants into the Local/Mobile game were check-in services like FourSquare, along with Facebook, Yelp, Google and Groupon.

Location Based Advertising: The Chicken and the Egg

The fundamental problem with all of these platforms and services is simple — they are all closed platforms with much of their local advertising leveraged only on the platform’s official applications. A user is much more likely to allow their social media services or trusted applications like Yelp to leverage their location because they see true value like connecting with friends, earning badges and discounts and discovering businesses in new areas.

One of the great privacy features of modern mobile platforms is that a user must authorize individual websites and applications to obtain and leverage location data. This creates a problem for traditional advertisers who wish to break into location-based services.

Whereas one may be content to allow Facebook or Yelp to use their location, why would they willingly give “Banner Ad Provider Ltd” access to their location? What is the incentive? If the user refuses to give their location to the advertiser, then all of the benefits of location-based marketing are null and void.

This paradox is the classic “chicken and the egg” scenario. What we have in fact started to see is that advertisers will accept location data from the parent application/website as part of the parameters to generate a dynamic ad. This paradigm clearly appears to be the start, but what will continue to compel users to share their location data with different providers? If there are clear benefits such as discounts on goods or great recommendations on places to shop and eat, then users will continue to be more and more comfortable with sharing contextual information, especially location.

Where is the Incentive?

Another key factor to increased comfort with sharing context is age. A report issued by Pew Internet in May regarding teens and social media reports that 16% of teens 12-17 in the US share their location on Facebook posts. This is clearly showing us that the next generation of adults sees sharing information such as location. Sharing of cellphone numbers in social media profiles was also on the rise since Pew last did this study in 2006 to 20% of all those surveyed, up from 2006’s two percent.

Things still tend to revolve back to the incentives and the closed platforms. Large players such as Amazon, Apple, Facebook, Google and Microsoft are already on the long road to success with location-based services as they tend to be the keepers of so much contextual user data already. Google has of course embraced location and its recent Maps upgrade as previously mentioned is clearly indicative of this path forward.

Without people to share their locations and other context, then advertisers will have no one to directly target with advertising. Without advertisers to buy in, then websites and application developers will have a bunch of generic ads instead of very targeted messaging.

Ideally at the end of the day, if I want to attract more business to my retail widget store, then I want users who search for widgets while they are located within two miles of my business to see my listing first and foremost. If the user is on an app that buyers of widgets tend to use, I want their app to provide a banner ad or notification that my widget store is nearby and they should stop in (along with a coupon or offer to incentivize).

The whole mobile advertising paradigm seems pretty straightforward, but as Facebook can tell you, it is very easy to discuss and map out, yet very difficult to properly execute as things stand now. By Dan Lewis (@dantheitman)
The time is now to get your mobile solution. It is still early in getting the bugs out, but so is the Internet (compared to Radio). A projected 30 Billion will be spent on Mobile Ad sales by 2016-that equals what the Internet does now. Will your business be in position to reap this windfall, or will your competitors!

Advertisements

SEO & User Experience Collide in Mobile Marketing

SEO & User Experience Collide in Mobile Marketing

Posted by zogdigital on  Jul – 9 – 2013

 

Go mobile. If you’ve been holding out on optimizing your website – do it now. Why? Because Google said so.

Google recently revealed changes to their search algorithm that Search Engine Watch reports “will favor sites with best-in-class mobile infrastructure.” In changing the ranking of smartphone search results, Google is giving businesses everywhere a strongly-encouraged push toward quality non-desktop SEO.

With some websites receiving over 50% of their total traffic from mobile, it’s no longer an option to stick to desktop basics. A poor mobile site will not only turn off users, but search engines as well – resulting in a lower ranking.

In their blog post highlighting the changes, Google calls out two specific mistakes in mobile SEO – the first of which is faulty redirects. This is described as “when a desktop page redirects smartphone users to an irrelevant page on the smartphone-optimized website.” Taking all smartphone users to the same page is not exactly creating the ideal mobile website experience. In the example shown below, the red arrows illustrate faulty redirects:

faulty

The second mobile mistake is smartphone-only errors. The various scenarios for these are described here. Of course there are other blunders to avoid, but these are the top few called out in their post. As mobile continues to grow in popularity, it’s vital to take all necessary steps to ensure your site is correctly optimized.

This change makes it clear that Google values the user experience – and you better too. Adhering to the alterations can result in higher engagement and increased traffic. An optimized site will benefit your business both in terms of user satisfaction and search engine indexing.

When it comes to specific solutions, Search Engine Watch reports that “Google likes responsive design.” We have more information on this streamlined web design in “Responsive Web Design: Adapting to a Multi-Screen World.”

By the end of this year, there will be more mobile devices than humans. Is your website ready for all of those mobile hits?

Contact ZOG Digital for a search engine optimization audit.

7 Ways Savvy Businesses Use Mobile-Reposted fromSmallBizTrends Here’s something

7 Ways Savvy Businesses Use Mobile-Reposted fromSmallBizTrends

 
Here’s something I came across that I found truly interesting written by Anita Campbell of BizSugar:

7 Ways Savvy Businesses Use Mobile

It’s exciting to see small businesses jumping on the mobile revolution.  I think it’s more noticeable with small businesses, because we’ve been conditioned to expect “old style” low tech ways of conducting business from smaller vendors.  But today that’s simply no longer true. Small businesses have the advantage of being nimble. We’re able to jump on opportunities and technology solutions that it would take larger businesses more time to implement. In some ways, smaller businesses are leading the way with mobile activity. And so we are seeing some innovative and inexpensive ways of using mobile devices out of the office. If you’re looking for ways to develop or extend a competitive advantage, consider using smartphones (and their bigger cousins, tablets) to gain an edge.  To get your creative juices flowing, here are 7 ways that small businesses are using smartphones while out of the office: 1. Accepting mobile payments A consultant who has just published a book; a landscaper who gives an estimate for spring cleanup and mulching; and a crafter attending an outdoor crafts fair – what do they have in common? All are using a mobile payment swipe device attached to their smartphones to process credit card payments.  Your funds get automatically swept into your bank account.  Add the ability to print a receipt right there, and you’ll really save time. 2. More responsive service calls It’s the classic small business dilemma:  your business is growing, and your field service crew is small.  If you have to schedule a crew while in the field, do they have access to work orders and other details?  Will they have access to driving directions?  A good navigation system integrated with your back office systems to make sure crews have the right information, can save money. There’s less wasted time, and less phone time verbally explaining job details. 3. Tracking deliveries in the field A local distributor of specialty foods needs to track exactly where shipments stand – verifying they were made, what was delivered, when and where.  And have a record of it for the company and for customers. A software solution tied to barcoding that tracks variances and issues an accurate invoice on delivery avoids follow-up calls – all enabled from smartphones — can make sure you get paid faster. 4. Demonstrating before and after pictures Providers of homeowner services have gotten smart about using before and after photographs of home improvement projects.  The old saying “a picture is worth a thousand words” holds new meaning when you are meeting with a provider for an estimate , and you see before and after pictures right there on a smartphone or better yet, a tablet.   In the past, service  providers had to rely on printing out expensive brochures.  It is much easier to make a sale when your prospect can see the quality of your work. 5. Tracking timecards and distance/time How exactly do you track the hours worked by  your remote workers, such as construction crews?  Construction companies and contractors have adopted wireless apps that track time and attendance, verified by GPS, to make the process efficient.  You get better recordkeeping, payroll can be more accurate, and your compliance is easier.  Oh, and you save money, too, through eliminating manual work and wasteful errors. 6. Traveling light: have smartphone and tablet, will travel

 

For knowledge workers who fly on business, lugging around pounds of gear such as a large laptop, a variety of cords and charging devices, a briefcase and more, is literally a pain. The whole package can approach 10 pounds.  That 10 pounds of gear may not sound like a lot, but it can feel like a hundred by the time you get to your destination. And for security purposes you don’t want to check items like that. Savvy business people have learned to travel light, with a smartphone alone or combined with a lightweight tablet for short trips.  It takes mobility to a whole new level, and it keeps employees happy and productive. 7. Using smartphones for processing orders and work flow Some of the most savvy small businesses have integrated smartphones into their work flow.  For instance, one painting contractor told me he closes 20% more business by generating professional looking estimates and invoices on the spot at the customer’s home, after taking measurements and showing paint samples.   It’s all because he has forms available on a tablet that can be configured, finalized and printed on a mobile printer.  In other words, he increased his business by being innovative with technology. These are just some examples of small businesses using technology for an edge. How do you use smartphones and tablets?
So it seems that everyone is starting to recognize the power of Mobile Branding. Have you gotten your solution in place yet?

The Down Payment WILL Save You Money!  

The Down Payment WILL Save You Money!   The down payment basically decreases the amount of money you will need to borrow from the bank.  This may be the difference between qualifying for a mortgage or not.

However, the benefits of making a large down payment are much more far reaching than simply a smaller mortgage.  As the buyer pays month after month, year after year, on that mortgage, the $20,000 down payment translates to a lot more money because it means less money in interest is being paid out on that mortgage.  Interest does you, the home buyer, very little good.  Interest paid is just money out of your pocket with no return, ever. Think of interest payments like taking your money, and putting it down the garbage disposal.

That example doesn’t apply to many traditional conventional loans which require a 20 percent down payment.  Taking that into account, your $200,000 home with this larger down payment of $40,000 would mean a $160,000 mortgage.  At a 5 percent interest rate on a 15 year mortgage, that translates to about a $7,000 savings in interest alone.  Consider you’ll also be paying about $100 less on a monthly payment basis, and your big down payment will soon pay for itself.  $100 each month doesn’t sound like much, but that could pay your cell phone or cable bill-and everybody likes to save money. In other words, the bigger the down payment, the better off the home buyer will be years down the road.

Usually home buyers who already own a home have equity in the current home to use as a down payment for a new home. So, these second time home buyers utilize conventional loan products tailored to owners with equity.  Some of these loans may only require a 5 to 10 percent down payment.  However, as you can see, it is to the home buyer’s best interest to bump that up whenever possible.

Of course, many first time home buyers are young people who have not had the time to save up such a large down payment.  For these home buyers, there are loan products available that are more conducive to a smaller down payment.  These unconventional loan products include well known names such as the FHA or VA loans.  Many of these loans have down payments as low as 3 percent.   There are also community and state programs that make it their business to sell the idea of home ownership as a way to add value to the region.  These loan programs make it easier for a first time home buyer to come up with a down payment.  Improving the value of property throughout the community is the strategy behind these unconventional loan programs.  However, even these programs better serve the home buyer who has a larger pot of their own money to put down.

Talk to a loan officer about all your options regarding a required down payment, then choose the program that is best for you.  Your ultimate goal is to save the most money when the mortgage comes to a close.  Work out the figures and you’ll agree the bigger the down payment you can afford, the more you’ll have in your pocket when you burn those mortgage papers.

Realtors, why not make it easy for your clients. You should have a mortgage calculator on your website-but can your clients use this great tool while they are at the showing? Most don’t bring their PC, but they do have their Smartphones and tablets. So the question is, can they use your calculator tool on their device? Many realtors don’t provide this tool. http://valleymobi.com specializes in giving professionals tools that make their clients lives easier-which makes the entire sales process less painful. If your Realty company hasn’t went Jetson Age yet, contact http://valleymobi.com TODAY! From MOBIminute Professional

Welcome to ValleyMOBI Professional

Welcome to ValleyMOBI  Professional. Here we will post relevant marketing & branding information for professionals (chiropractors, dentists, RE & insurance agents), invaluable buying information to help educate their clients, and innovative, cutting-edge techniques that can help any business increase profits. Just like our sister blog MOBIminute (which caters to restaurants, nightclubs and independent artists at http://valleymobi.blogspot.com/ we will always post the latest in cutting edge marketing, and then show how these techniques can be exploited with the Mobile Revolution. We always welcome your comments and questions, so feel free to post something!